In the future, media studies and media history academics will probably look at this event as a watershed event for the transition of media from synchronous/passive/firm-generated, to asynchronous/active/user-generated.

The latest incarnation of Microsoft’s Halo franchise, earned $170 million in 24 hours, the largest opening day in the history of the entertainment industry. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”

Hail to the Master Chief!

3 Responses to “Halo 3 Takes the Cake”
  1. markmomukhamo says:

    then again XBox games are 50$ a pop vs 35 (17$ w/discount) for Harry Book vs 10$ ticket/ Spidey 3.

    and then of course the problems they had with discs shipping with scratches which MS have to replace.

    tsaka bitter lang ako kasi ayaw ko bumili ng XBox hehe.

  2. fiNch says:

    Halo 3 is the next big thing .
    You’ll pay $60 for a game you’ll be playing for 3 years straight :)

  3. dimaks says:

    for now, hihintayin ko na lang muna ang starcraft ii :) but i would definitely want to have a hand with this Halo 3..

    dropping by :)

Leave a Reply