From Svetlana to Lana
October 1st, 2004by Mark Gatela
appeared in Manual Magazine October 2004
Four years in the Philippines has made Lana Asanin more wary. But some things never change–the feisty Spanish-Yugoslavian is still as blunt as ever.
***
While I was interviewing Lana Asanin, 26, for this article, a fellow walks up to her and chats her up. To tell you the truth I’d been uneasy because of the stares and whispers occurring all around us. Obviously, their either recognize Lana or are simply admiring this statuesque beauty clad in simple jeans and a tank top. They swear they’ve seen her before but just can’t remember where. So when the fellow walks up to us, I think he’s an old friend of Lana’s.
“Hi, I met you once at Thai In A Box in QC.”
“Oh, hello!” says Lana cheerfully as she offers a handshake.
“Nice to see you again,” says Walk Up Guy.
“You too,” Lana replies, although from her face you ca tell she’s trying to remember the exact circumstances of their last meeting. And then…
“What’s your name again?” asks Walk Up Guy. Lana is nonplussed and says, “Lana.”
Then Walk Up Guy asks for her phone number.
I should’ve intervened, I guess; we were, after all, in the middle of an interview. However, I thought it would be interesting to see what she would do, bad host be damned. Very calmly, Lana took a piece of paper, scribbled on it and gave it to Walk Up Guy. “Thank you. Call you soon,” says Walk Up Guy, pleaseed with himself. “Do you get that a lot?” I ask. “I gave him the wrong number,” she whispers, smiling. Lana Asanin is not a household name. Not by a long shot. She would be however, the first one to tell you that she should be.
There have been several articles written about Svetlana in the newspapers and magazines. The articles invariably tell of her controversial pictorial for the German edition of Playboy taken when she was just 15 and how she moved to LA to pursue a modeling career when she was 18. It details how she uprooted herself again to follow a Thai lover and their eventual breakup. How she found herself in Manila to pursue her love of modeling (she’s done numerous print and TV commercials here) and then the inevitable entry into show business, where she featured in forgettable comedy and action movies, had a stint with the long-running noontime show, Eat Bulaga, hosted the dance TV show Eezy Dancing, and the served as local correspondent to the E! Channel.
I ask her about her Playboy shoot and how it was made into an issue by the local media. Apparently, one showbiz hanger-on who had a grudge against her discovered the pictorial and leaked it to a reporter hoping it would derail her burgeoning career. The move backfired and it only made Lana more popular than ever. That taste of showbiz intrigue did, however, leave a bad taste in her mouth.
“Why do people pull me down?” she starts. “I don’t understand why people can be so evil. If you don’t like [someone] I’d say that’s fine, but I won’t go out of my way and ruin her life and do shit like that…and for what? There are people you like and people you don’t like. I’ve never experienced that in my life before, maybe because I’ve never been in showbiz until I got to the Philippines.
“But here people get too much into your life and I don’t like that. [They go] too deep in your life and try to find things and ruin you. And that’s not nice! There’s a part you want to be left alone. That’s the price of fame but, like I’ve said, if you cannot like someone that’s fine, but you don’t go out of your way and do things. [That's] spiteful, you know?”
What hurts even more is that she had already paid her dues by the time the pictorial came out. Her conservative father and mother were understandably upset. Although she appreciated her parents’ protectiveness, she nevertheless pursued a career in modeling. Her parents eventually acquiesced to her chosen profession. They did, however, want her to become a flight attendant.
“My father just wanted to fly for free,” she says laughing.
I asked her is she’s willing to do it again and pose for Playboy.
“You know, I’d do it again if I’m in the States,” she answers after a few seconds. “You know how many people in the States are in line [for the cover]? It’s not easy to be on the cover. People don’t understand that girls are dying to be on the cover. The money’s good. It’s a nice pictorial. Why not?”
“I mean, big deal. Showbiz and modeling are two different things. When you model and you’re nude it’s a work of art. Like Cindy Crawford and Kate Moss. No big deal. A lot of models pose nude. But if you do a movie [nude], that’s pornography. That’s a different thing. And you tell these people, and you know how many times I’ve told these people? They don’t get it.
“You can’t think of somebody like Cindy Crawford as a bold star. How many stars in the States have posed for Playboy? Nancy Sinatra posed for Playboy. I can mention so many of them. Like Tia Carrere. How about her? She’s half-Filipina. Filipinos should be proud of here. Is she a bold actress? No, she’s not. She’s a great actress. And respected. And that’s what people don’t understand. And they just don’t get it.”
***
I was late for the Manual shoot. I dropped by earlier to say hello and just missed her as she went to dress up for the pictorial. She managed to wave at me on her way to the dressing room, dressed in her sweatpants and shirt. I just learned about some snag before the shoot. She didn’t look too happy.
When I came back later I found her at the shoot location. Photographer Erik Liongoren had arranged for the shoot to be held in this depressingly dingy part of the parking lot. Compared to the gray overcast sky (courtesy of a typhoon on its way to Hong Kong), the shoot was a small oasis of light. In the middle of it all is Lana. (Svetlana, of course, is Russian for “sunlight.”) It’s hard not to stare at her when she’s made up like someone from the roaring, raunchy 1920s, displaced by some odd quirk of fate to a dull lifeless parking lot in Manila 2003. Whatever got her upset earlier doesn’t seem to affect her now as she gamely poses in front of the camera.
“I just like being in front of the camera,” she tells me. “I’ve been modeling since I was young. It’s funny I’m saying that now because when I first started I was so shy. Totally different. But now when I’m in front of the camera I can do whatever I want. I’m a different person, in a different world. I can be free.”
And indeed the camera seems to love her in return. Clients love her versatility as she can easily project different looks with ease. She has appeared in ads selling products as diverse as gasoline to candies to coffee creamers to beauty products. One look at her magazine fashion portfolio and you’d think you’re looking at different people. Here’s Lana as a pouty bombshell in a bikini. Here’s Lana looking like a glamorous, brooding film star from the 60s. Here’s Lana looking like that hot neighbor of yours across the street…
But surely, someone with Lana’s talent and beauty could easily move to greener pastures like Bangkok, Singapore, or Hong Kong, places where she has in fact, had a chance to work before. What’s keeping her here?
“I had opportunities…I have opportunities…in the States and back in Germany. But I threw it away because I believe in this country. I like the people. When I’m here, everyone’s…friendly. But it did change a lot. I wish people would see me in a different way. Like they say don’t judge a book by its cover. You’ll never know,” she said.
I mentioned that in her previous interview, she said she can’t call the Philippines home yet. I asked her if her sentiments have changed.
“I’ve been here four years. When I just got here, I didn’t know how long I was gonna stay. But from then on until now is four years. [Laughs] I guess I did enjoy it. I mean, don’t get me wrong, I do enjoy it despite all; I do like entertainment. Like I’ve said, I love being in front of the camera. I’m still happy with that. From that time one, when I said I don’t know how long I’ll stay, I did have a lot of fun.
“It did change, yeah. I guess because of all the things that really happened in between. It’s been really, really hard for me. People just don’t realize that I’m here on my own. I don’t have my parents. There’s nobody to look after you. Nobody I can lean on and whatever. And that’s just because you’re straightforward and people talk around [you]. I know a lot of people don’t like me, but they can’t tell me the truth. So I lose a lot of jobs because of that.”
***
Lana shares one story which belies that she’s the “tough chick” some make her out to be. During one of her nights out with friends in this notorious bar and restaurant in Makati, she went up to the counter to pay for her drinks. The place was crowded. She placed her brand new Guess bag - in it she had her brand new Nokia 6610 cellphone, a brand new Canon digital camera, and some cash- on the counter. She turned around to talk to her friend and when she looked again a few seconds later to check on her drink, the bag was gone. She thought that it merely fell, but it was not on the floor. She tried asking help from the staff, but they ignored her. Out of frustration and anger, she cried.
***
For someone who’s seen much of the world, for a host of a television show that features the hottest parties around, Lana is surprisingly enthusiastic about the serene beauty of Boracay. “Boracay is my favorite place. I just…I love Boracay. It’s amazing. Whenever I go to Boracay, as soon as I enter that banca and then enter Boracay and the beaches…all the problems, everything is like in your head…it’s all in the back. You’re in paradise. It’s a place where you can relax; think about your life, what you want to do. It’s beautiful. It’s a romantic place. That’s why I like to go there. If I have time, I go. Even when foreigners ask me, I always tell them Boracay. You will see, you will love it. I’ve been to Bangkok. I’ve been to Samui, Phuket, there’s nothing like Boracay. It’s so different…
“I did that Boracay coffee table book [Lana is on the cover of the Boracay Lifestyle]. The first ever coffee table book on Boracay. It shows the beautiful beaches; of course…it’s more like a tourism thing. It’s going to be in embassies all over the world. A lot of foreigners live Boracay. I myself have always wanted to buy a book, you know, when you travel you want to know what’s the best place to go, where can I go party, when I can go eat. That it is.”
With one-off projects like the Boracay book, Lana hopes to go back to here modeling and hosting gigs. “I know my E! thing is not there anymore but there are so many jobs out there that I know I could do but nobody gives me a chance. Nobody says ‘Oh, Lana could do it.’ They’d just put somebody who just took of her clothes and is popular now. Why don’t you put someone who really has a clue about what she’s talking [about]?”
***
Walk Up Guy comes back around an hour later, just as we are wrapping up the interview. He approaches our table and hand Lana his business card. From the look on his face, I can guess he tried calling the number Lana gave her and got a totally unexpected reply.
“Hey, here’s my card. Call me sometime,” he says.
Lana just smiles. Of course, she leaves the card on the table.
As we walk out, she turns to me and says, “Hey, isn’t Mars out tonight?” Yes, I answer, but the weather is not cooperating and the cloudy night sky will frustrate any attempt to view the Red Planet. We bid our goodbyes and I watch Lana, this tall, striking woman cut through the crowd. Like sunlight in a darkened room.
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