TV and the magic of promotion

Filed under: General — Mirsbin at 11:16 pm on Thursday, October 22, 2009

Last year I sent some dips and dressings to Cherie, she was assigned to write about Christmas gifts for clickthecity. A few weeks after, a morning show entitled One Morning was calling to ask me if I could do a demo. Then come December I had two more guestings in Umagang Kay Ganda. This wasn’t really part of my plans but it did good to the business. Dips were ordered, Cow King finally had customers :)

Having been in the TV Network industry for 6 years and handling marketing I’ve been exposed to the magic of TV. I was kinda shy about it that I would be guesting in these shows, but somehow it did wonders to my dips and Cow King.

My cook in Cow King played a game in Wowowee, she was then being checked by people in the store, being waved at in the local market while buying some stuff for the resto. She just mentioned the address, didn’t do a demo, Willie just asked her about the steaks and guess what?! We had people checking out the resto after that.

Last Oct 9, I again received a call from ANC for Shop Talk. I was in the airport of Bohol about to go home. They asked me if I can make it at 3pm, it was 10am at that time. I made it to Manila by 12nn, arrived at my house by 2:30. I was literally flying on the way to ABS-CBN to make it at 3PM. The interview was short, but thank God I did manage to answer the questions correctly. Again, people came to the store to check it out.

Just this morning, I was asked to do a demo again for a show named Sheka. The experience was kinda surreal but I had fun. My best friend and I had something to joke about after the show.

Here’s to more guestings :) hehe… feels like I’m doing a Julia Child show everytime I’m in front of the camera :)

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